Effective Business Writing. Suleimen A.Sh., Karipbayeva G.A.

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CONTENT
INTRODUCTION………………………………………………………………………………. 4
Part I. BASIC PRINCIPLES OF WRITTEN COMMUNICATION ……………. 5
Types of communication ………………………………………………………………………. 5
Well-composed business documents ………………………………………………………. 6
Part II. STYLE AND VOCABULARY ………………………………………………….. 13
Basic Concepts of stylistics …………………………………………………………………… 11
Styles and its text samples …………………………………………………………………….. 12
Part III. PLANNING AND ORGANIZING
MATERIAL & CONTENT ………………………………………………………………….. 14
Format ……………………………………………………………………………………………….. 14
Structure of The Letter ………………………………………………………………………… 15
Traditional and modern rules ………………………………………………………………… 16
Part IV. STRATEGIES OF EFFECTIVE BUSINESS LETTERS ……………… 22
Four Basic Rules of Making Commercial Letters. ……………………………………. 22
PART V. KEY COMMUNICATION PRINCIPLES
FOR BUSINESS WRITING …………………………………………………………………. 28
PART VI. MODERN CULTURE OF CORRESPONDENCE …………………… 32
Speech Etiquette………………………………………………………………………………….. 32
Euphemisms ……………………………………………………………………………………….. 33
The Role of the Tone ………………………………………………………………………….. 35
Part VII. WRITING A LETTER OF A G IVEN PARAMETER ………………. 38
How to write a letter? How to Get Started? ………………………………………….. 38
Formatting. …………………………………………………………………………………………. 39
Adjustment of the rough draft. Checklist. ……………………………………………….. 42
Part VIII. ELECTRONIC CORRESPONDENCE ……………………………………. 43
Some useful tips ………………………………………………………………………………… 46
Part IX. CODE OF THE GOLDEN RULES OF BUSINESS LETTERS ……. 51
ATTACHMENTS ……………………………………………………………………………….. 52
Types of business letters ………………………………………………………………………. 52
Letter Samples ……………………………………………………………………………………. 55
Formula of Business Etiquette ………………………………………………………………. 71
Abbreviations in business letters ……………………………………………………………. 74
GLOSSARY ………………………………………………………………………………………. 77
BIBLIOGRAPHY ……………………………………………………………………………….. 79